Digital workflow company ServiceNow introduced the "Orlando" release of its Now Platform on Wednesday. The latest edition features the easy app-building abilities of the regular platform, but bolstered by Now Intelligence, the new set of artificial intelligence (AI) and analytics capabilities. "We built this company on that initial use case around IT service management, or a way to modernize a help desk. "That whole workflow around creating the incident, assigning a technician, and getting the problem fixed---and maybe even recording a change request--was the early goings of ServiceNow," Murray said. "We've expanded massively into other workflow scenarios like IT, operations, management, HR workflows, customer service workflows, even security workflows.